Tuesday is Female Pronoun Persona Day
As a long-time B2B infrastructure product manager, I’m used to thinking about my
customers as guys. IT managers and…
Markets
6 posts
Disruptive Pricing Units
During a miserable week of domestic air travel during June, I noticed new fees suddenly appearing for checked baggage and…
Burning Your Boats
I spent 2006 consulting to small tech companies, including seven months as an interim executive. I also nearly co-founded a…
Why are there Serial Entrepreneurs?
From the outside, it might seem that joining a fledgling start-up should only be about economics and the big payoff:…
Insider Thinking
Product managers and other product champions spend a lot of their time driving internal processes and decisions — the daily incremental…
Early Selling: Thoroughbreds and Explorers
Start-up selling is different from selling established products. It includes navigating new product waters and locating islands of early adopters…